We all know that social media is now an omnipresent aspect of society. It has even reached a point where social media has become a requirement for the success of your marketing strategy. Social media effectively exposes your business to a much wider audience, but more than that—and owing greatly to its nature as an information dissemination platform—it also saves you a lot of time and money. However, a lot of enterprising entrepreneurs still ask, “How can social media fans truly be converted into loyal customers?” Well, one solution you may want to consider is that of seeking help from an outsourcer.
What is Outsourcing?
Social media outsourcing has become very popular and there are several ways to benefit from it. Staff leasing, which involves hiring full-time employees based at an offshore location, but working exclusively for you, is one of the outsourcing options you may consider. You can, for example, get into a contract with a company that can set up a team to manage your social media strategies. Another option is simply to hire an outsourcing company to take care of the social media marketing aspect of your business. The outsourcer doesn’t necessarily have to assign people exclusively to your company as long as they can deliver the output you expect. Among the biggest advantages of outsourcing is that it offers up to 70% in cost savings and more operational flexibility without any need for long-term commitment.
The Benefits of Outsourcing
The service provider you hire can take care of several social media tasks that’ll make it easier for you to convert your fans into customers. To begin with, the team could gather valuable insights about your target online communities to let you know how you can improve your engagement process with these groups. Your chosen outsourcer could also be tasked to collect information that can help improve your marketing, customer service, or social PR strategies. The information needed will depend on what your current focus is.
Since the ultimate goal that you plan to achieve through this solution is converting social media fans into customers, the team may also be tasked with creating marketing campaigns that involve discount coupons or other deals offered on social media. For example, you could post a trivia question every week and the first five people to give the correct answer will be given discount coupons. You could require the team to come up with a new campaign every month or whenever there’s an important occasion such as Christmas or your company’s anniversary.
People are using social media these days not just to connect with family and friends, but also to buy and share their purchase experience with their online friends. This definitely makes it wise for you to give your social media strategy a boost and seeking outside help may just be the way to do it. If you’re on the lookout for a low-risk and low-cost option, consider the Southeast Asian region. What they have to offer may just be what you need.