They say mistakes are learning experiences. While this may be true, it doesn’t necessarily mean you should keep making mistakes in order to learn. There are ways for you to learn from the mistakes of others. Better yet, there are ways for you to avoid making mistakes as you learn. SEO outsourcing is one of those ways. Among other things, it helps you ensure that sites like your company blog are maintained by experts. SEO experts who offer outsourcing services know all about the pillars of blogging, thus ensuring the success of your company blog without making unnecessary mistakes.
Benefits Regarding Purpose and Message
The purpose of your blog and the message you want to deliver constitute the first pillar of blogging. An expert outsourcer can help you determine these things before you start your blog to make sure you’re on the right track. A good service provider also knows that your blog’s purpose and message may be mercurial, subject to your industry or niche’s trends. They know how to go with the flow while still staying true to your brand’s unique personality. Remember that your brand’s personality should be reflected on your blog.
Benefits Regarding Business Modeling
Your blog has to be designed such that it is aligned with your overall business goals. This makes it important for you to have a specific business model in place, which your chosen outsourcer can base your blog on. Your blog may be of excellent quality and the blog itself may enjoy a lot of traffic, but this means nothing unless you can convert it into revenue. You have to market something in your blog in the same way you do in your company website. For example, if you’re in the health and wellness business, then you could use your blog to market your expertise in the health and wellness industry.
Benefits Regarding Site Design
Growing up, you may have been repeatedly advised not to judge a book by its cover, but that’s exactly what a lot of people do when they check blog sites. When they see a lousy site design, they aren’t likely to stick around to see if the content is any good. A good outsourcer not only provides you with excellent blog content, but also gives your blog a slick design. Needless to say, good design paired with excellent content significantly increases your blog’s chances for success.
Benefits Regarding Readability
If you really want your blog to deliver the kind of results you expect, then you should avoid using fonts and colors that force your readers to squint. This may seem obvious once you read it, but believe it or not, a lot of first-time bloggers make this mistake. A good outsourcer knows the importance of readability and knows exactly what fonts and colors to use to ensure your readers enjoy their time on your blog. They also know the value of using bullet points and sub-headings; this helps ensure that even scanners will enjoy your blog.
Benefits Regarding Call to Action
SEO service providers know that for any blog to be successful, its posts have to contain a strong call to action. Bear in mind that your readers aren’t likely to take any action after reading (except click away from the page) unless you guide them towards the action you want them to take. Since outsourcers know the value of a strong call to action, they’re in the best position to make sure each of your blog posts has the best call to action it can possibly have.
When your outsourcer has taken care of these five pillars of blogging, all that’s left to do is promote your blog. Bear in mind that promotion is an on-going task. Post tidbits about your blog on your social networking pages, insert quality links in your blog, and network with other industry bloggers who are highly regarded by your target audience. More importantly, everything you do with your blog and other social media sites should reflect your passion for the industry. Your audience has to be convinced that you’re primary aim is to deliver a service, rather than to earn money. That’s the best way for you to win their loyalty.