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Extending the Reach of Your Content

Content marketing has indeed created such an impact on online marketing that it is now considered an essential part of the overall marketing strategy for any business. Time and again, you hear people saying content is the king of online marketing and there is indeed good reason for that. In recent months, the importance of content marketing has been underlined even more as new ways of extending the reach of your web content were discovered.

For one thing, you can’t just churn out article after article, cram them into your sites, and then expect your business to grow magically. Rather, you need content that’s interesting, relevant, rich in information, and shareable. Social sharing has, in fact, become very important in online marketing these days that a new term is now making the rounds in SEO circles – social SEO. This is because content that’s re-tweeted several times, liked by a lot of users on Facebook, and shared on Google+ or LinkedIn ultimately results in better SEO for your business.

Of course, you have to make sure you use social media to extend your content reach in an organized and consistent manner. The good news is that you have the option of using any of the available management methods and tools that can make the process of social sharing over a number of social networks a lot easier. Here are some of the methods and tools you may want to use:

1.    Social Media Sharing

This is as simple as it gets. Post your content on popular social media sites like Twitter, Facebook, and Google+. Bear in mind that people check these sites daily and those who use these sites are generally fond of sharing interesting content with their social circle.

2.    Tweepi

This tool helps you optimize your content strategy on Twitter. Among other things, it allows you to establish a good number of followers who are most likely to promote and share your content to their own followers. Basically, the tool gives you a list of industry influencers from which you can choose people to follow, thus making your content visible to their followers as well. These followers could decide to directly follow you as a result, thus extending your Twitter influence.

3.    Social Oomph

This is a social automation platform that you can use to post scheduled direct messages or status updates. Of course, you’re probably aware of the importance of the personal touch when interacting with your target audience. However, the personal touch may not really be easily achieved once your online presence has grown to a certain level. It is at this point when a tool such as Social Oomph will definitely come in handy.

The measure for online success has indeed changed in recent years because of social media. Click-throughs and page views used to be the only benchmarks for online success, but these days, engagement has become important as well. In light of this, it’s no wonder that SEO industry experts have deemed that social SEO is by far the best tool for promoting engagement.

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