Blogging has grown popular among SEOs and commercial website owners ever since content marketing became one of the most efficient and effective methods of website optimization. Any SEO outsourcing or staff leasing company today is likely to suggest blogging to help boost a client’s website ranking.
If you want blogging to be truly effective for SEO, there are things that you must do to ensure that your blog will rank and produce the results you want (be it additional traffic, conversions, etc…).
1. Always Research and Edit.
Content quality is a necessity in blogging, and website content writing in general. This means correct editing and accuracy. Every time you write about a topic that’s not your expertise, research about it and make sure you get all your facts straight. Google may have its own methods in determining the quality of an article, but you also have to please the readers. Their positive response can be more helpful than most SEO strategies.
2. Do Keyword Research.
Although quality is indeed a necessity, technical factors matter just as much—sometimes even more. When it comes to content, keywords are always a must. They are the first things search engines look for when generating results for search queries. This is why keyword research is always an SOP for SEO outsourcing and website content writing companies. They’re not only important for website content writing but also for other SEO techniques.
Include the keywords in the title, at least one subheading, and multiple times in the body of the content.
3. Make Regular Posts.
This is one of the most repeated instructions about blogging, yet it still deserves mentioning in this article. Many new blogs would publish a dozen articles at the same time, and then forget to post a new one for two weeks or more. Irregular blog posting prompts Google bots not to regularly check your blog for new content. New blog posts won’t get indexed immediately, which means they won’t be able to make it on the SERPs at all. Your SEO outsourcing company should be able to explain this to you.
4. Supplement Your Blog with Social Media.
Social media has proven to be extremely useful for marketing and website optimization over the past year. You won’t go amiss with having your own social media accounts, particularly Facebook and Twitter. If you hire an SEO outsourcing or staff leasing company to handle your website optimization, they’ll surely recommend creating these accounts.
5. Be Proactive.
The point of blogging is to attract readers and loyal, regular visitors. It is therefore imperative to interact with them and give them more reasons to stay. Reply to comments when needed, and ask questions to encourage the readers to think and participate more in the discussion. Be as proactive in your social media accounts too, because those are where you can build solid relationships and encourage people to trust you.
If you don’t have the manpower or time to monitor blog comments AND your social media accounts on top of everything else, you can always hire an SEO outsourcing or staff leasing company.
6. Consider Guest Posting.
Becoming a guest writer for another blog can benefit both parties involved. If your blog post garners a lot of attention, it will result in higher traffic for the host blog, and wider audience exposure for you. Make sure you can post live links back to your blog, website, or author’s profile (where there’s an index of links to your other blog posts and articles).
Invite other bloggers to guest post for you too. Target bloggers with a large following as, in all probability, they will encourage their readers to check out your blog for their guest post.
Guest posting is a good way to establish partnerships with fellow bloggers. Each one must be agreed upon by both parties, though.
7. Sign up for Google Authorship
This is a must for all bloggers and writers who publish their works online. Google Authorship allows you to claim ownership of all your blog posts and articles. Even if others will scrape and copy them, and post them in their own blogs, Google will still recognize you as the original writer and therefore spare you from the wrath of Google Panda.